Founder · Clicknify
Lucknow, India · Working with founders worldwide
Ashwani Srivastava.
Founder · Clicknify · Co-founder, Deftro
Self-taught from day one. Seven years of cold-launching D2C brands, recovering suspended ad accounts, building attribution models that survive the offline handoff, and writing the brief the agency wishes the client had given.
On every Clarity Call. On every monthly review. On every working session. The buyer is not buying a logo colour — the buyer is buying the senior who decides the logo colour. So the senior shows up.
7+
Years in practice
300+
Engagements shipped
₹3.2Cr+
Ad spend managed
3,000+
Case studies read
The story behind the studio
I read 3,000 case studies before I ran my first campaign.
Most agency founders tell origin stories about a moment of clarity. Mine wasn’t a moment. It was an obsession. Starting in 2018, I read every digital marketing teardown I could find — Drift, Ahrefs, Demand Curve, Sabri Suby, Tropical MBA, Nathan Barry, every Hormozi breakdown, every Foundr issue. Over five years, I worked through more than 3,000 of them. Most agencies sell what they were taught. I sold what I’d studied — and tested — for half a decade before I took the first paying client.
That obsession was the wedge. When a freelance client’s account got suspended, I’d already read the recovery teardown. When a D2C brand needed cold launch creative, I’d already studied the buyer-research framework. Speed compounded. By 2021, I was running PPC, SEO, and brand work for clients across India. By 2024, I’d shipped 300+ engagements. By 2025, the freelance model had outgrown itself. Clicknify is what came next — a small senior team, the same standards, premium engagements only.
The studio exists for one buyer: the founder who has already been burned by a cheaper agency, knows the work matters, and wants to stop juggling four vendors who don’t talk to each other. The Clicknify pitch is not that we’re bigger. It’s that we show up — senior, on every call, with the work that compounds the number that matters.
“I’m not building another agency. I’m building the partner the founder wishes existed when they were the client getting burned.”
Six principles
The manifesto.
No exceptions.
Six positions the studio holds publicly. Each one has cost us business in the past and will again. We keep them because the alternative — operating without a stated position — is how agencies end up doing work they don’t believe in.
01
Revenue is the only KPI
Impressions, reach, "brand awareness," "engagement" — these are deliverables, not outcomes. Every engagement is anchored to one number that, if it moves, the founder’s business moves. If we can’t agree on that number inside the first 30 minutes, the engagement isn’t ready to start.
02
Diagnose before you prescribe
Most agencies sell a treatment without doing the test. Every Clicknify engagement starts with a Clarity Audit — a live diagnostic of one channel, one funnel, or one decision. The prescription comes after the test. Sometimes the audit reveals we’re the wrong agency for the work. When it does, we say so on the call.
03
Senior on every call
The buyer evaluates the agency in the discovery call, then meets the junior account manager on Monday. Not here. The Founder is on every Clarity Call, every monthly review, every working session. You evaluate the senior — you get the senior.
04
Local context wins
A US D2C playbook doesn’t work in Dubai. A UK B2B funnel doesn’t work in Mumbai. We respect the market the buyer is selling into — mobile behaviour, payment defaults, channel preferences, language switching. Imported templates fail at the edges where the work matters.
05
Transparency compounds
The $100K International Sprint publishes our progress in public — every signing, every miss, every channel that earns and every one that doesn’t — for 365 days, starting 2026-07-25. Trust isn’t built through a testimonials wall; it’s built by showing the work, including the parts that don’t go to plan. We bring the same standard to every client engagement.
06
Compound over months, not days
A 4-week pilot produces 4-week thinking. The system that delivers compounding revenue is built over 3-12 months — measured monthly, refined quarterly. We work with founders who’ve already decided the system matters. The ones who haven’t aren’t ready.
Live · $100K Sprint
$100K in 365 days. In public.
Jul 25, 2026 → Jul 24, 2027
Last updated · 2026-06-26
From zero international clients to $100,000 in attributed revenue from outside India — 365 days, in public. Every signing, every miss, every channel that worked and every one that did not. The base is being built now. The clock starts July 25.
Days
0%
Revenue attributed
of $100K target
0%
Baseline at start
0 international clients today · 0 international revenue. The sprint begins 2026-07-25. The base — brand, site, products, case studies, daily writing — is being built before the clock starts.
How I got here
Seven years.
Self-taught.
300 clients.
- 2018
The curiosity started
3,000+ case studies and counting. Read every digital marketing teardown I could find.
- 2019
First blog published
Fell into the SEO rabbit hole. Learned by writing, not by watching.
- 2020–21
Taught myself PPC
Meta Ads, Google Ads, the whole stack. Spent my own money to learn what works.
- 2021–24
Freelance era
300+ clients and the pattern that changed everything — revenue follows clarity, not creativity.
- 2025
Founded Clicknify
A growth partner, not another agency. Built around outcomes, not retainers.
- 2026
Focused the studio
Narrowed the offer to four disciplines. Shipped four production SaaS. Built the base for the international leg — brand, site, case studies, daily writing.
- Now
Building the base for the $100K International Sprint
Day 1 starts 2026-07-25 — $100,000 in attributed international revenue, 365 days, in public. Zero international clients today. The base is being built before the clock starts.
Two ways to engage me directly
The senior is the call.
The Clarity Call is the front door. If your enquiry is faster than that — a specific question, a reference check, a five-line scope description — WhatsApp or email both reach me directly inside the day.
Book the Clarity Call
Bring one problem.
Leave with one framework.
The Clarity Audit is how every Clicknify engagement starts. 30 minutes, live, with the Founder. We diagnose one thing — a stuck channel, a leaky funnel, a brand decision that keeps slipping — and leave you with the framework to fix it. Yours to keep, regardless.
- 30 minutes · live diagnostic
- One channel, one funnel, or one brand decision
- Yours to keep — no pitch unless you ask for one
- Founder on every call
Ashwani Srivastava, Founder, on every call. Responses within 2 hours during IST business hours · same-day for international enquiries.