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Service · Premium Web Design

Conversion-first websites.Built for the buyer, not the brief.

Every design decision tested against one question — does this make the visitor more likely to take the next action? Built on Framer or hand-coded. 95+ PageSpeed shipped at launch, not patched in later.

Book the Clarity Call See the work

What we do

The system, written out.

The site is the conversion event. We design it from the buyer journey backwards, not from a Figma template forward.

  • Discovery — conversion-rate baseline, buyer-journey mapping, the page that has to do the heavy lifting
  • Design system before HTML — 25 tokens written first, every later decision is "which token applies"
  • Mobile-first viewport — 375px is the primary canvas; desktop is the secondary view
  • Conversion-optimised copywriting — integrated, not handed off to a copywriter who never sees the layout
  • 95+ PageSpeed mobile at launch — written that way, not optimised in a panic afterwards
  • Schema markup + technical SEO from day one — not retrofitted after the launch
  • Full handoff documentation — your team can ship the next page without coming back to us

Outcomes we measure

The numbers we hold ourselves to.

A site that performs measurably better on the metric that matters to your business.

Conversion rate · baseline → 30-day post-launch
The change is measured against the rate the site had the day before launch, not against an industry average.
PageSpeed Insights · mobile + desktop
Mobile 95+ target at launch. The desktop number is often higher and matters less.
Core Web Vitals · LCP, CLS, INP
LCP under 2.5s mobile, CLS under 0.1, INP under 200ms. Real-user metrics, not lab tests.
Bounce rate by traffic source
Paid traffic, organic, and direct should each clear the buyer-journey-appropriate threshold.
Time-to-first-action
How quickly does the right buyer reach the right CTA? The single best proxy for whether the design is doing its job.

The process

Sequence over speed.

Two weeks to design, two to ship for a standard 5–8 page business site. SaaS and e-commerce scope longer.

  1. 01

    Clarity Call · 30 min

    What the site needs to do for the business. The decision the buyer is making on the page. Not "what colour should the buttons be."

  2. 02

    Discovery + baseline measurement

    Current conversion rate (where measurable), top traffic sources, the page that has to do the heavy lifting. The baseline that the redesign is measured against.

  3. 03

    Design system + key page in Figma

    25 tokens. The hero page rendered. Client review. Two rounds of revision before code is written.

  4. 04

    Development · Framer or hand-coded

    Mobile-first. Schema markup, technical SEO, GA4, Search Console — all in before the launch, not after.

  5. 05

    Pre-launch audit + launch

    The audit discipline we run on our own portfolio pieces, applied to your build. Then DNS, then live.

  6. 06

    3 months post-launch support

    Conversion-rate review at day 30 and day 90. Iterative recommendations based on real data — not assumptions.

Related reading

The thinking behind the practice.

All services
Performance MarketingBrand Strategy & IdentitySEO & Content Strategy

Book the Clarity Call

Bring one problem.
Leave with one framework.

The Clarity Audit is how every Clicknify engagement starts. 30 minutes, live, with the Founder. We diagnose one thing — a stuck channel, a leaky funnel, a brand decision that keeps slipping — and leave you with the framework to fix it. Yours to keep, regardless.

  • 30 minutes · live diagnostic
  • One channel, one funnel, or one brand decision
  • Yours to keep — no pitch unless you ask for one
  • Founder on every call
Book the Clarity Call hello@clicknify.com

Ashwani Srivastava, Founder, on every call. Responses within 2 hours during IST business hours · same-day for international enquiries.