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Services · Performance Marketing

We don’t run campaigns. We build the system that compounds.

Meta and Google as one integrated system: campaign architecture, creative testing, attribution that survives the offline handoff, and the landing-page lever most agencies leave on the floor. Senior-only execution for founders who want revenue, not deliverables.

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$500K+

ad spend managed

32

engagements shipped

86%

retainer renewal rate

1 senior

the founder, on every call

The third way

Not the volume agency.
Not the consultant.
A studio.

Most performance marketing falls into one of two failure modes. The volume agency runs your spend through a junior on the same template they ran for the last 14 clients: fast, cheap, and scaling whatever isn’t working. The boutique consultant builds a beautiful strategy deck and hands the execution back to you.

The third way is what this is.

One senior (the founder) builds the system from the inside, ships it, and runs the cadence. The system is custom to your funnel, your offer, and your buyer. There is no junior account manager between the strategy and the spend. You evaluate the senior on the Clarity Call. You get the senior on the work.

The standard is set by what compounds: Net ROAS that maps to your P&L, CPA scored by qualified lead type, contribution margin month-over-month. Vanity metrics are surfaced for context. They never drive the call.

What we do

The system, written out.

A performance engagement is not “we run your ads.” It is the full system that makes paid spend pay back: six pillars, integrated by design, executed by one senior so the learning compounds instead of scattering.

01 · Architecture

Account architecture, tuned to your buyer

Three-tier campaign structure (prospecting, mid-funnel retargeting, conversion) wired to the actual stages of your buyer’s journey. Not a template. Built from your offer outward, with budget allocation matched to where the bottleneck actually is.

02 · Creative

The 12-to-3 creative system

12 creatives shipped weekly. 3 carried forward. Velocity that lets the system learn faster than any strategist can guess. Every concept is tagged for hook type, format, and buyer stage so the win/loss data tells you why the winner won, not just that it did.

03 · Attribution

Attribution that survives the offline handoff

The part most accounts get wrong. Server-side events. UTM hygiene that survives a phone call. Lead-to-revenue stitching for offline-closing businesses. If a campaign drives a call that closes 8 weeks later, the system credits it correctly. If it doesn’t, you’re flying blind.

04 · Landing pages

Landing pages, treated as part of the spend

The lever every account underprices. A 1.2% landing-page conversion becoming a 2.4% conversion halves your CPA without spending another dollar. The page is audited, rewritten, and tested as a core part of the engagement, not handed off to “your web team.”

05 · Accountability

One primary metric. Reviewed monthly.

No cherry-picked dashboards. One metric (usually Net ROAS or qualified-lead CPA) agreed before the engagement starts. Reviewed against the 30-day baseline. Reported alongside what changed, what we learned, and what the next month’s working hypothesis is.

06 · Senior on every call

The founder runs the cadence

Not a junior account manager playing telephone. Weekly optimisation, monthly review, quarterly system refresh, all run by the senior who built the system. The buyer evaluates the senior on the discovery call. The buyer gets the senior on the working call. There is no handoff.

Outcomes we measure

The numbers we hold ourselves to.

We hold ourselves to numbers that map to your P&L, not vanity dashboards. Every metric below is reported monthly with context: what moved, why, and what the next working hypothesis is.

Net ROAS
Reported after platform fees, GST, and COD returns, not the dashboard number that flatters the agency. Ratio first; absolute revenue second.
CPA / CPL by qualified type
Lead quality scored, not just lead volume. Junk leads are not a win. A working ICP-fit definition is set on Day 1 and applied to every lead the campaign produces.
LTV : CAC ratio
Where measurable. Ratio matters more than absolute CAC for retention-driven businesses. A higher CAC against a higher LTV is the right trade.
Repeat-purchase rate
For D2C: the lever that turns a 2× ROAS into a 4× over 90 days. The campaign that drives the first purchase is often less valuable than the system that drives the second.
Learning-phase exit cadence
Time-to-stable-CPA per ad set. The operational metric that decides whether scale works. If sets aren’t exiting learning, the system isn’t ready to scale, no matter what the ROAS says.
Contribution margin
The dollar amount the campaign adds to your P&L. Not ROAS in a vacuum: what’s left after COGS, fulfilment, and ad spend. The only metric that decides whether the campaign should keep running.

Free resource · The 25-point performance diagnostic

Not sure if your ad spend is working, or just running?

Run the same diagnostic used before every Clicknify performance engagement. 25 checks across 4 dimensions: campaign architecture, creative system, attribution & tracking, spend efficiency. Each with a pass/fail criterion and a fix brief for every failure.

Most founders running paid spend at scale find 9–15 issues. The issues are fixable, most without spending another dollar. The diagnostic shows you which ones to fix first.

The Performance Marketing Diagnostic

25 checks · 4 dimensions · pass/fail criteria with a fix brief per failure

  • Campaign architecture: is your account built so the algorithm can actually learn?
  • Creative system: testing velocity, win/loss tagging, hook diversity
  • Attribution & tracking: server-side events, UTM hygiene, offline stitching
  • Spend efficiency: where the money is wasted, and where the lever is

Instant download. No sales email blast. The senior team reads every lead.

The process

Sequence over speed.

Diagnostic-first. No “let us run for 90 days and we’ll see”: the first month is a system audit and a rebuilt baseline. Every engagement starts with the same four-step sequence so the work runs from data, not assumption.

  1. 01

    Clarity Call

    30 minutes · live with the founder · free

    30-minute live diagnostic. One channel, one funnel, or one decision. We diagnose one thing (a stuck channel, a leaky funnel, an attribution problem you can’t isolate) and you leave with the framework to fix it. Yours to keep. No pitch unless you ask for one.

  2. 02

    Account audit + 30-day baseline

    First month · $3,500 · one-time

    Existing accounts read from the inside: what’s working, what’s leaking, what’s burning. The baseline is the number every later month is measured against. Deliverable: a 25-point diagnostic report, a written rebuild brief, and a no-commitment recommendation on whether the retainer is the right next step.

  3. 03

    Campaign rebuild

    Weeks 4 – 8 · included in retainer

    Three-tier architecture, 12-to-3 creative testing system, attribution model, landing-page audit. Rebuilt to the standard the brief requires. The rebuild is not optional: it’s the part most retainers skip and most accounts need.

  4. 04

    Monthly retainer

    From $6,000/month · ongoing

    One primary metric, reviewed monthly. Cadence: weekly optimisation ritual, monthly review, quarterly system refresh. Every working call run by the founder. Every report tied to the metric. Every month either renews the engagement or doesn’t. 86% renew.

Engagement tiers · All prices in USD

Three ways to engage. One standard.

Every tier is run by the same senior, the founder. The tiers reflect scope and stage of engagement, not the quality of who’s on the work. Pricing is anchored. Discounting happens on scope, never on the rate.

01 · The Diagnostic

Diagnostic

$3,500one-time

30-day audit · written rebuild brief · no retainer commitment

  • ·Full account audit: Meta, Google, and the landing-page layer
  • ·25-point diagnostic with pass/fail scoring
  • ·30-day stabilised baseline number: the metric every future month is measured against
  • ·Written rebuild brief: what to fix, in what order, by whom
  • ·Honest recommendation on whether you need the retainer or not
  • ·Credited against the first month if you move to the retainer

For founders who want a paid second opinion before committing to a retainer, or who want the rebuild brief delivered so their existing team can execute it.

Book the Clarity Call
Recommended

02 · The Retainer

Retainer

$6,000/month

Standard performance engagement · 90-day minimum

  • ·Includes The Diagnostic in month one: no separate fee
  • ·Full campaign rebuild in weeks 4 – 8
  • ·12-to-3 creative system: 12 creatives shipped weekly
  • ·Server-side attribution + UTM hygiene + offline-stitching
  • ·Landing-page audit and rewrite included as part of the spend
  • ·Weekly optimisation, monthly review, quarterly system refresh
  • ·Founder on every working call

For founders running $25K+/month in paid spend who want one senior accountable for the whole system: architecture, creative, attribution, and the landing page.

Book the Clarity Call

03 · Acceleration

Acceleration

$9,500/month

For new launches, recovery cases, or scale phases · 90-day minimum

  • ·Everything in The Retainer
  • ·Compressed rebuild: full system live in 21 days, not 8 weeks
  • ·24 creatives shipped weekly (double the velocity)
  • ·Two strategy calls per week instead of one
  • ·Direct WhatsApp access to the founder during business hours
  • ·Quarterly brand + creative review with strategic recommendations

For founders launching a new market, recovering an account that has gone sideways, or in a 90-day scale window where speed of learning is the deciding factor.

Book the Clarity Call

All prices in USD. International clients only, domestic India pricing on application. The Retainer requires a working ad-spend budget of $25K+/month: performance marketing below that scale is better served by a tactical advisor, not a retainer studio, and we’ll tell you that on the call. Diagnostic fee is credited against month one if you move to the retainer.

Selected performance engagements

Performance marketing, in real engagements.

See all case studies →
Meta Ads · D2C Launch45 days

3.1×

Return on ad spend · first 45 days

A D2C launch with no audience signal, no creative history, and a trust-sensitive category. 3.1× ROAS from a standing start. Cold launch to predictable revenue in 45 days.

Meta AdsCreative StrategyD2C Launch

NYSHA Jewellery · D2C E-commerce · Jewellery · India

Google Ads · Landing60 days

$0.63

Cost per qualified WhatsApp lead

A hospitality brand with a suspended Google Ads account, zero inbound leads, and a 90-day season window. 354 qualified WhatsApp leads in 60 days. From a frozen ad account to a full season pipeline.

Google AdsLanding PageAccount RecoveryWhatsApp Funnel

Safari Window · Hospitality · Tourism · India

Meta Ads · B2B Lead Gen60 days

+47%

Qualified leads · same budget

A B2B supplier whose lead volume had plateaued at a price point above market average. +47% qualified leads in 60 days. Same channel. Same budget. Better targeting.

Meta AdsB2BLead GenBilingual Creative

Mastertech RMC · B2B Materials · Construction · India

The honest filter · Before the call

Who this is for, and who it isn’t.

This is for

  • Founders running $25K+/month in paid spend who feel the account has plateaued and don’t know what’s broken
  • D2C brands who can prove first-purchase economics but can’t get repeat-purchase or LTV-to-CAC math to compound
  • B2B operators whose attribution breaks at the phone-call handoff: closed deals that the platform doesn’t credit
  • Founders burned by a junior account manager at the last agency, who want senior-level execution on every working call
  • International brands (US, UK, AU, Middle East) wanting senior-rate work without senior-agency overhead and layered handoffs

This is not for

  • Founders spending under $25K/month in paid media: a retainer studio is not the right tool at that scale, and we’ll point you to one that is
  • Brands looking for a 60-day “test the agency” engagement: performance compounds across 90+ days or it doesn’t compound at all
  • Founders who want guaranteed ROAS: anyone offering that is either lying or pricing in the cost of likely failure
  • Companies where every campaign decision needs four stakeholder sign-offs: decision velocity is a delivery requirement
  • Teams hoping to use the engagement to “train” their internal junior: the studio doesn’t operate as a teaching seat

Common questions · Before the call

Before the call.

Do you guarantee ROAS or CPA outcomes?+

No, and any agency that does is mispricing the risk. ROAS is a function of your offer, your margin, your category, and the market (most of which the agency doesn’t control). What we guarantee is the system: senior execution, the cadence, the diagnostic standard, and the metric agreed on Day 1. If the system runs and the numbers don’t move, we tell you that honestly at the 30-day review and either rebuild the assumption or refund the rebuild fee.

What’s the minimum ad spend?+

$25,000/month working ad-spend is the floor for the retainer. Below that, the retainer math doesn’t work for either side: the fee becomes too high a percentage of total spend, and the data volume isn’t enough to learn from. If you’re spending less, the Diagnostic ($3,500 one-time) might still be useful: it gives you the rebuild brief without the ongoing retainer.

Do you work in my niche?+

Probably yes. The system is built around buyer-journey architecture, attribution, and the creative testing method: those translate across categories. We’ve shipped D2C beauty, jewellery, real estate, hospitality, B2B materials, financial services, education, and SaaS. The Clarity Call is where we tell you honestly whether your niche has a quirk we’d need to research first, or whether we’ve shipped a directly comparable engagement before.

How long until I see real results?+

Month 1 is diagnostic and rebuild: the metric won’t move yet because the system is being rebuilt. Month 2 is when the rebuilt system goes live; expect directional movement. Month 3 is where the metric stabilises against the new baseline. If you need movement in week 2, you don’t need a system. You need tactical media buying, and we’ll point you to a freelancer who does that well.

Why monthly retainer and not project-based?+

Performance marketing compounds. A project ships once and stops learning. A retainer ships every week, learns every week, and the learning carries into next week’s testing. The 86% retainer renewal rate is a function of this: clients renew because the system is still compounding at month 12. A project at month 12 is no better than it was at month 3.

What happens if it isn’t working at the 30-day review?+

The 30-day review is binary. Either the rebuilt baseline beats the prior baseline by a meaningful margin, or it doesn’t. If it doesn’t, we tell you that honestly, refund the rebuild fee, and either restructure the engagement around the actual constraint we found or part ways cleanly. We’d rather lose the engagement than carry an account that isn’t compounding: it hurts both sides.

Can I run the diagnostic before booking a call?+

Yes. Download the 25-point Performance Diagnostic above. Score your account honestly. Bring the results to the Clarity Call. We’ll review what you found, add what you missed, and tell you whether the retainer is the right next step, or whether the rebuild brief alone is enough. Either way, you leave with a framework.

Book the Clarity Call

Bring one problem.
Leave with one framework.

The Clarity Call is how every Clicknify engagement starts. 30 minutes, live with the founder. We diagnose one thing (a stuck channel, a leaky funnel, a brand decision that keeps slipping) and you leave with the framework to fix it. Yours to keep, regardless of what happens next.

  • 30 minutes · live diagnostic with the founder
  • One channel, one funnel, or one brand decision
  • Yours to keep, no pitch unless you ask for one
  • Founder on every call · zone-aware calendar pick
Book the Clarity Call Download the diagnostic first

Ashwani Srivastava, Founder, on every call. Zone-aware booking · same-day response for international enquiries · hello@clicknify.com