The problem
A multi-region real estate operator with no way to tell which campaigns drove which site visits.
~$10K+ ROI attributed. Full Meta-to-site-visit attribution model built from zero.
Market context: Multi-region offline-first sales · fragmented funnel · long consideration window · weak attribution discipline.
Duration · 90 days
The result · in numbers
₹8.5L+
~$10.2K
ROI attributed in 90 days
0 → 1
Attribution model built from zero
90 days
Build, run, attribute, refine
The brief
What the client actually needed.
A multi-region real estate developer with projects across Uttar Pradesh. Meta Ads running, leads coming in, no way to tell which campaigns drove which site visits. The team budgeted by feel because the data wouldn’t support a decision either way.
The problem
What was broken — in numbers.
Spend without attribution is theatre. The team needed a model that would survive the offline-online handoff.
- Channels in flight
- Meta, Google, Direct walk-ins
- Attribution model
- None — last-touch by guess
- Sales cycle length
- 30-90 days, offline-finalised
- Project locations
- Multi-city, fragmented funnel
The approach
What we did. Why.
We built the attribution model first, then re-budgeted the Meta spend against the result.
- CRM-stamped lead identifiers passed through to the offline call log
- Site-visit confirmations tagged with the originating campaign, ad set, and creative
- Weekly attribution review with the sales team — not the marketing team alone
The execution
Inside the work.
Stitching offline to online
The sales team was already capturing buyer name and phone at site visit. We added the campaign identifier to the CRM intake — a single dropdown — and trained the team to ask it. Within three weeks, the attribution view was credible enough to budget against.
Re-budgeting against attribution
Two campaigns the team had been ready to kill turned out to be the largest contributors to closed-won. Two campaigns that looked strong on Meta-side ROAS contributed almost no closed-won. Spend was reallocated in week six.
The outcome
What moved. And why.
~$10K+ ROI attributed across the 90-day window — and a model the team could keep using after the engagement ended.
- Decision-velocity on creative changes improved — the team stopped arguing about which campaign "felt" right
- Two underperforming campaigns paused; budget reallocated to the closed-won contributors
- Attribution view handed off with documentation; the in-house team now runs the model independently
What didn’t work
Every honest case study has one. This builds more trust than ten testimonials.
The first version of the CRM intake required four fields. The sales team dropped it within a week — too much friction at the door. We rebuilt it down to one mandatory field (the campaign code) and accepted the loss on the other three. The model survived because we let it.
Running a multi-region funnel with broken attribution? Bring the data to the Clarity Call.
Book the Clarity Call
Bring one problem.
Leave with one framework.
The Clarity Audit is how every Clicknify engagement starts. 30 minutes, live, with the Founder. We diagnose one thing — a stuck channel, a leaky funnel, a brand decision that keeps slipping — and leave you with the framework to fix it. Yours to keep, regardless.
- 30 minutes · live diagnostic
- One channel, one funnel, or one brand decision
- Yours to keep — no pitch unless you ask for one
- Founder on every call
Ashwani Srivastava, Founder, on every call. Responses within 2 hours during IST business hours · same-day for international enquiries.