How the PPC auction actually works, what CPCs look like in India, when to choose Google over Meta, and the Quality Score levers most accounts ignore.
Search campaigns, Google Shopping, Performance Max, Quality Score, budget planning from ₹300/day, and India-specific CPC benchmarks by industry.
Everything you need to know about pay-per-click advertising — how it works, what it costs, which platforms matter, and how to tell if it's right for your business.
The full mechanics — from the moment a user types a query to the moment you pay for a click. Auctions, Quality Score, Ad Rank, and the real math.
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Ashwani Srivastava, Founder, on every call. Responses within 2 hours during IST business hours · same-day for international enquiries.