How the PPC auction actually works, what CPCs look like in India, when to choose Google over Meta, and the Quality Score levers most accounts ignore.
Search campaigns, Google Shopping, Performance Max, Quality Score, budget planning from ₹300/day, and India-specific CPC benchmarks by industry.
Everything you need to know about pay-per-click advertising — how it works, what it costs, which platforms matter, and how to tell if it's right for your business.
The full mechanics — from the moment a user types a query to the moment you pay for a click. Auctions, Quality Score, Ad Rank, and the real math.
Hiring a non-US PPC agency? Ask these 12 questions to protect your budget, own your accounts, and avoid the junior-manager bait-and-switch.
Real 2026 PPC agency pricing — flat fees, % of spend, hidden costs, and why cheap quotes cost more. Compare your options before you sign.
Who really owns your Google Ads and Meta accounts — you or the agency? Here is how to check today, and the contract clause every US advertiser must insist on.
Real 2026 numbers on hiring an in-house PPC manager vs a freelancer vs an agency — cost, speed, risk, and what the ROI looks like at every spend level.
Book the Clarity Call
You don’t need another proposal. You need to know where the money is leaking. The Clarity Audit is how every Clicknify engagement starts. 30 minutes, live, with the Founder. We diagnose one thing — a stuck channel, a leaky funnel, a brand decision that keeps slipping — and leave you with the framework to fix it. Yours to keep, regardless.
Ashwani Srivastava, Founder, on every call. Calendar pick is zone-aware · WhatsApp open for quick questions.